Senior Reputation Executive · NetReputation.com
Michael Dattolo
Five years helping individuals and businesses take control of what the internet says about them — through online reputation management, SEO, and strategic content.
About Michael
Michael Dattolo is a Senior Reputation Executive at Sarasota, Florida-based NetReputation.com, a leading online reputation management company. He's spent five years helping clients take control of their online presence — from real estate and financial services to healthcare, technology, and private equity.
His approach pairs deep SEO expertise with a talent for translating complex digital strategy into plain terms clients can act on, whether that means building a presence from the ground up or repairing one after a setback.
“The bottom line is making sure clients maintain control of their brand narrative — and build lasting trust with their audience.”— Michael Dattolo
Areas of focus
Where he spends his time
Reputation Management
Monitoring, protecting, and repairing how clients appear across search results.
SEO & Visibility
On-page optimization and link building that raises a brand's profile on Google.
Content & Positioning
Thought leadership and press placement that reflect real achievements.
Crisis Response
Content removal and communications strategy when negative press hits fast.
Portfolio
Reviewing brand monitoring reports
Flagging emerging reputation risks
Early career, Saks Fifth Avenue
Recent insights
The Case for Full-Spectrum Digital Reputation Management
Coastal Secrets Uncovered: Exploring Sarasota’s Lesser-Known Beaches and Fishing Havens
Sailing Through Wisdom: Life Lessons the Sea Teaches Us
Get in touch
Based in Sarasota, FL. Reach out about reputation, SEO, or press.
Sarasota, FL