About Michael Dattolo
Five years of online reputation management and SEO, a background in retail and film, and a life split between Sarasota's water and its work.
Michael Dattolo is a Senior Reputation Executive at Sarasota, Florida-based NetReputation.com, a leading online reputation management (ORM) company. Mike is instrumental in helping individuals and businesses take control of their online presence, and has been with NetReputation for five years.
With a strong background in customer service and inside sales, Michael is driven by results and committed to excellence — continuing to be a valuable asset to the NetReputation team in delivering long-term success for businesses and individuals seeking to enhance their digital presence.
Mike's Key Role at NetReputation
Throughout his tenure with NetReputation, Michael has developed extensive knowledge and expertise in online reputation management and Search Engine Optimization (SEO). His deep understanding of digital strategy, combined with his ability to communicate complex solutions clearly, has made him a trusted advisor to hundreds of clients across industries — from real estate and financial services to medical, consulting, construction, retail, automotive, healthcare, technology, cryptocurrency, hospitality, private equity, and nonprofits.
Mike helps businesses, entrepreneurs, and C-suite executives achieve their online brand reputation objectives through a comprehensive, strategic approach — whether establishing a strong digital presence from the ground up, or repairing and rebuilding one after a reputational setback.
NetReputation's services include content removal, the creation of fresh, positive online content, and continuous reputation monitoring to stay ahead of potential issues, alongside public relations and crisis management strategies for negative press. The bottom line for Mike is ensuring clients maintain control of their brand narrative, protect their brand equity, and foster lasting trust with their audiences.
Addressing His Clients' Needs
With each client, Michael brings a customer-first approach to every interaction. He discusses objectives and how to best address them with a customized, multi-pronged strategy — whether that means creating positive, branded content such as updated profiles, thought leadership articles, and press releases, or pursuing content removal directly.
A business may also require an SEO strategy to increase its visibility on search platforms like Google. Mike reviews tactics including on-page optimization, high-quality link building, and off-site optimization, backed by an SEO audit that determines the most effective path to greater visibility, traffic, and leads.
Mike's Professional Experience
Michael's previous experience includes customer service and sales at Saks Fifth Avenue, where he was honored with multiple recognitions, including the All-Star Award for outstanding performance.
He has also worked in film and television, doing background work on The Irishman, directed by Martin Scorsese, and on The Marvelous Mrs. Maisel for Prime Video. Through his IMDb profile, he went on to work on an independent web series, Waves, a drama about two sisters repairing their relationship.
Charitable Work
Mike has demonstrated a strong sense of global and local responsibility over the years. His charitable contributions to relief efforts in India, Bangladesh, and Malaysia reflect a commitment to supporting communities in need, while his volunteering for beach cleanups and soup kitchens at home shows the same values put into direct, local action.
Personal Highlights
Mike enjoys spending time outdoors in Florida — on the beach, boating, and fishing — along with Sarasota's culture, history, museums, and art schools.
Born in Staten Island, New York City, he's a fan of the New York Giants and the New York Mets, and played varsity football in high school for the Manalapan Braves in New Jersey. Mike attended Pace University in New York.