About Michael Dattolo
Michael Dattolo is a Senior Reputation Executive at Sarasota, Florida-based NetReputation.com, a leading online reputation management (ORM) company. Mike Dattolo is instrumental in helping individuals and businesses take control of their online presence. He has been with NetReputation for five years.
With a strong background in customer service and inside sales, Michael is driven by results and committed to excellence. He continues to be a valuable asset to the NetReputation team, helping to deliver impactful outcomes and long-term success for businesses and individuals seeking to enhance their digital presence.
Mike’s Key Role at NetReputation
Throughout his tenure with NetReputation, Michael has developed extensive knowledge and expertise in online reputation management and Search Engine Optimization (SEO). His deep understanding of digital strategy, combined with his innate ability to communicate complex solutions clearly and effectively, has made him a trusted advisor to hundreds of clients across various industries – from real estate to financial services, medical, consulting, construction, retail, automotive, healthcare, technology and software, cryptocurrency, hospitality private equity, nonprofits, and many others.
Mike helps businesses, entrepreneurs, and C-suite executives achieve their online brand reputation objectives through a comprehensive and strategic approach. Whether a client is looking to establish a strong digital presence from the ground up or repair and rebuild after a reputational setback, Mike Dattolo at NetReputation delivers customized solutions that address both immediate concerns and long-term brand positioning.
NetReputation’s services include content removal, the creation of fresh, positive online content, and continuous reputation monitoring and management to stay ahead of potential issues. Mike also discusses with clients NetReputation’s services to handle negative press, including expert-level public relations and crisis management strategies. The bottom line for Mike is to ensure that clients maintain control of their personal and business brand narrative, protect their brand equity, and foster lasting trust with their audiences.
Addressing His Clients’ Needs
With each of his clients, Michael Dattolo, NetReputation, brings a customer-first approach to every interaction, ensuring that each solution meets their needs. He will discuss their objectives and how to best address them with a customized multi-prong approach. In some cases, a client faces negative press and requires a strategy that involves creating positive, branded content, such as an updated profile, thought leadership articles, press releases, and other communications that reflect the client’s achievements, milestones, values, and aspirations. The strategy may also involve content removal.
A business may require an SEO strategy that helps increase its visibility to potential clients on search platforms like Google. Mike Dattolo from NetReputation will review various tactics to accomplish this, including on-page optimization of a business website and articles, creating high-quality, relevant link building, and off-site optimization. The NetReputation team will conduct an SEO audit and analysis to determine the most effective strategy for driving greater visibility, traffic, leads, and advocacy, which Michael shares with his clients.
Mike Dattolo also reviews with his clients the process and benefits involved in monitoring and managing one’s online reputation to ensure it adequately reflects the business or individual, identifies any red flags, and implements strategies to enhance a digital presence. He and the NetReputation team collaborate to achieve the best results for clients.
Mike’s Professional Experience
Michael’s previous experience includes working in customer service and sales at Saks Fifth Avenue, where he was honored with multiple recognitions, including the prestigious All-Star Award for outstanding performance.
He has also dabbled in movies and television, doing background work on The Irishman, a film directed by Martin Scorsese, based on the book “I Heard You Paint Houses” by Charles Brandt. He worked on The Marvelous Mrs. Maisel on Prime Video, about a New York housewife who pursues a career in stand-up comedy after her divorce.
With his IMDB profile, he also qualified to work on filming an independent web series called Waves, a drama about two sisters trying to repair their relationship.
Charitable Work
Over the years, Mike Dattolo, NetReputation, has demonstrated a strong sense of global and local responsibility. His charitable contributions to relief efforts in India, Bangladesh, and Malaysia reflect a commitment to supporting communities in need. At home, his involvement in volunteering for beach cleanups and soup kitchens shows a willingness to roll up his sleeves and make a direct impact. These actions reflect Mike’s value system, which is rooted in empathy, service, and a desire to create positive change wherever possible.
Personal Highlights
Mike Dattolo enjoys spending time outdoors in Florida, particularly on the beach, boating, and fishing. He also enjoys the culture that Sarasota has to offer, including its rich history, renowned museums, and esteemed art schools.
Born in Staten Island, New York City, he is a fan of the New York Giants and the New York Mets. He played varsity football in high school for the Manalapan Braves in New Jersey.
Mike attended Pace University in New York.
Portfolio
Michael Dattolo
